Branding

• 89 percent of marketers think that brand awareness is the most important goal, followed by sales and lead generation.

• It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5–7 impressions for consumers to recognize the logo.

• 77 percent of marketers say that branding is critical to future growth.

• The average increase in revenue attributed to always presenting a brand consistently is 23 percent.

• On average 84 percent of people remember the name of the company on merchandise.

• 94 percent of consumers have discontinued communications with a company because of irrelevant promotions or messages.

Storytelling is important to communicate your brand to its target audience, and branded content is a proven effective way to tell that story.

“Storytelling helps to build an emotional connection with your audience because it establishes common ground and is more relatable than traditional advertising — not to mention it’s how we are trained as humans to remember things” 

Brand perception and brand awareness are powerful factors that can help grow your brand. If you want to dig deeper into how to develop a consistent brand can build perception and awareness, speak to one of our branding experts.