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Irina Wagner
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Marketing

Global brands looking to change perception, to innovative start-ups with big ambitions. We create movements not moments. A moment comes and goes, a flash that is forgotten. Influencers. Social. Create your movement. 

The Benefits of Marketing

Engaging your customers and public

Building a relationship between a business and customers

Building and mantaining the company's reputation

Building and mantaining the company's reputation

Building a relationship between a business and customers

Building and mantaining the company's reputation

Building a relationship between a business and customers

Building a relationship between a business and customers

Building a relationship between a business and customers

Creating a chanel to inform your customers

Creating a chanel to inform your customers

Building a relationship between a business and customers

Boosting sales

Creating a chanel to inform your customers

Having insights about your business

Having insights about your business

Creating a chanel to inform your customers

Having insights about your business

Creating revenue options

Helping the management team to take informal decisions

Keeping your business relevant to the market

Keeping your business relevant to the market

Helping the management team to take informal decisions

Keeping your business relevant to the market

Helping the management team to take informal decisions

Helping the management team to take informal decisions

Helping the management team to take informal decisions

We are fans of Guerilla Marketing campaigns, concept Pioneered in 1984 by Jay Conrad Levinson.

1. Don't forget to define your goals
Although Guerilla Marketing is all about creativity and the element of surprise, it still needs to be planed thoroughly. You still need to know what to do, where to do it and what you want from it.


2. Know your audience
Guerilla Marketing is effective because it is provocative. This is why it can bypass the 'corporate' constraints of traditional advertising. However, you also have to carefully consider your audience's sense of humour, you want to be memorable but not offensive.


3. Provocative or offensive?

This carries on from the above point. Prompting a positive emotion is what any advertiser wants, but in the case of guerrilla marketing you don't have to focus on humour. Appealing to people's sympathetic emotions can be just as effective.


4. Be brief
A Guerilla campaign should appear out of nowhere and then disappear just as quickly. The mysterious and temporary nature adds to the effectiveness. In a nutshell, don't let the joke get old.


5. Do your research
Don't be caught out by any unforeseen issues:

  • Permissions: You're not Banksy. Contact the responsible authorities and make sure you have got all permissions you need.
  • Law: Know and obey the law. There are some crazy rules out there which you need to be aware of. For example, in Switzerland you are not allowed to dance on bank holidays. In Maine, USA it is forbidden to display Christmas decorations after 14th of January. And in Illinois, USA it is illegal to whistle in public on Sundays. Those are just some of millions of unbelievable laws that might constrain you and your work.
  • Protests: Check the animal and eco friendliness of your campaign.

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